Fashion is ever-changing, and in 2025, UK shoppers are turning to Google more than ever to find their perfect outfits. From luxury labels to functional gym wear, the search trends reveal exactly what’s capturing attention. Here’s a breakdown of the most searched clothing topics and rising queries — and what they mean for fashion lovers and retailers.
Top Clothing Topics in 2025
1. Brand – Topic
Big-name brands remain the most searched category in the UK. Whether it’s global fashion houses or niche local designers, people are actively seeking trusted names that deliver quality, style, and status.
Pro Tip for Retailers: Highlight your brand story, values, and unique selling points — authenticity sells in 2025.
2. Infant Clothing – Clothing
Comfort, safety, and style for little ones are in high demand. Parents are investing in organic fabrics, sustainable production, and cute yet practical designs.
Search Insight: The demand is boosted by the popularity of brands like M&S Baby Clothes (also trending under rising queries).
3. Clothing Store – Topic
Shoppers aren’t just looking for products — they’re searching for where to buy them. Physical and online clothing store searches remain strong, suggesting that omnichannel shopping (mixing online and in-store) is the way forward.
4. Stain – Topic
From coffee spills to sunscreen marks, clothing care tips are trending. Queries like “how to get sunscreen out of clothes” are seeing big spikes, showing that people want practical solutions alongside fashion purchases.
5. Clothing Brand – Topic
Beyond specific items, UK shoppers want to discover emerging labels and established brands. Searches for niche fashion names such as Bryn Walker Clothing show how shoppers explore unique styles.
Rising Clothing Searches to Watch
1. Bryn Walker Clothing (+2,450%)
A huge surge in interest for Bryn Walker, known for comfortable, timeless, and sustainable designs. The jump shows that shoppers value slow fashion and quality craftsmanship.
2. M&S Baby Clothes (+90%)
Marks & Spencer’s babywear is making waves for its affordable, durable, and stylish options. Searches reflect strong trust in heritage UK retailers for infant clothing.
3. How to Get Sunscreen Out of Clothes (+80%)
A seasonal but important search — especially during summer holidays. Fashion-conscious Brits don’t just buy clothes; they want to maintain them perfectly.
4. Reserved Clothing (+80%)
The Polish fashion retailer Reserved is seeing rising UK interest thanks to its trendy, affordable collections. Its expansion in the UK market could be a key driver of this growth.
5. Men’s Gym Clothes (+80%)
With fitness and athleisure on the rise, men are searching for functional yet stylish gym wear. Expect to see more performance fabrics and streetwear-inspired designs in this space.
Final Takeaway
Google’s 2025 clothing search trends tell a clear story — UK shoppers want quality, sustainability, practicality, and style. Whether it’s babywear, stain removal tips, or niche brands, there’s an opportunity for retailers to create content and products that match these rising interests.
For brands, this is the year to optimise online visibility, embrace sustainable storytelling, and ensure customer experience matches modern expectations.
Read more:Top 7 Leather Jacket Styles Every UK Man Should Own in 2025